Email Copy

Who do you think you are speaking to in Step 1?

You must identify your target audience before starting to create your email sales message. This is the secret to using email marketing to its full potential.

Think about the following:

What do your potential clients or consumers want?
What most irritates your potential clients or customers?
– Who else is selling a product like yours?
– Why should your potential clients or consumers trust you?
– Why should potential clients or consumers choose to reply to you over another person?
What appeals will be most effective with your target audience?

Step #2: Make Your Objective a Great Subject

Recipients must open an email for it to produce results. But how can you pique their curiosity and crank up their interest “motor”?

The secret is in your SUBJECT LINE.

You can use one of four different email formulae to help you write your email. Each has a certain PSYCHOLOGICAL APPEAL that seduces customers. Here are a few instances:

Make a strong benefit statement, such as “Empowerism satisfies your need for leads.”

“Empowerism Has Uncovered the Secrets of Success” should pique your interest.

– Create a news-related subject line. RSVP is now available from Empowerism for those looking to quickly double their money.

Offer Immediate Gratification by saying, “With Empowerism RSVP, you can get the cash flowing before the sun sets tonight.”

An essential “homework assignment” is provided here: Before selecting one to utilise, write at least 25 SUBJECT LINES. Select the top two, then compare them in your marketing campaign. (Save the “losers” to tidy up later or use for other reasons.)

What’s in it for them? is the third step.

Write down all the possible advantages your product has. Do you not understand the distinction between features and benefits? Benefits represent the outcomes of utilising the product, while features describe the product itself. Features appeal to reason, reason supports emotion, and emotion drives sales (see below).

Here is a general benefit guideline: What can my product or service accomplish for my customer, you should ask yourself? Then, start writing your letter by outlining what the reader will gain from it. Inform them of how much better their lives will be once they make a purchase from you. Inform them of the improvement in their mood. Tell them that they will gain more respect from their peers.

The fourth step is an emotional appeal.

You must always keep in mind that purchasing decisions are first driven by emotion and then supported by reasoning when pushing anything to anyone. Determine what emotional hot buttons you need to press to “jumpstart” your prospect before you write a single word.

offering dietary supplements? With “A Natural Way to Save Your Eyesight,” push the “fear of sickness” button. Political bumper stickers for sale? “Let the President Know What You Think of His Policies,” pressed the “angry” button. Curiosity, avarice, ego, vanity, hope, and/or fears of scarcity or security are additional buttons.


You must persuade potential customers that your offer is legitimate and that you (or your product) will fulfil your promises if you want them to purchase your good or service.

How do you go about that? Here are three strategies for increasing your sales letter readers’ trust:

– Offer references.
Include letters of support from prominent members of your field. Make your offer and promises seem authentic and realistic.

Sixth step: A GUARANTEE

Nowadays, trying to sell something without offering a guarantee is a lost strategy. You must possess one. Additionally, your response will be more effective the stronger your guarantee is. Unbelievably, even though most customers won’t want a refund, they will trust your offer since they know you stand by it.

A 24-hour, 30-day, 60-day, 90-day, or even a full year can be made available. A fascinating fact is that the longer the time period, the lower the returns will be. People tend to put things off or forget about them, so the longer they believe they have to request a refund, the more likely they are to do so.

Step #7: Don’t forget to ask questions

It frequently takes place. Someone gives a great sales pitch, but fails to seal the purchase since the order wasn’t properly requested or the process was complicated rather than straightforward.

– According to statistics, in order to close significant sales, you must ask for the order at least three times. (Some studies have the figure at seven.)

Provide as many ordering options as you can; customers adore options. “You’re talking directly to me and providing my specific requirements,” it says to them. Make it very obvious how to order and how simple it is if you only offer one method. Give a thorough description and request the order. then re-ask.

=> The eyes have it in Step #8.

Large blocks of material are scary and frequently cause people to flee to the hills or, at the very least, the Delete button.

The answer? Create two to four sentences each paragraph. Subheadings should be included throughout the email letter. Use asterisks, dashes, and ellipses to add rhythm to your writing. Use bullet points wherever possible because they are great attention grabbers.